027: Content Design Wizard

Jasmine Ty is a seasoned UX content strategist and marketing copywriter with over a decade of experience working in Silicon Valley. She has worked at small startups like JustAnswer to big brands like Gap and Facebook. Her expertise includes finding brand voice and tone, marketing, e-commerce, UX, and machine learning. Soon, Jasmine will be joining Netflix as a Content Designer.

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Alexis Collado
026: The Design Enthusiast

Avery Si is a UI/UX Designer in Mynt — a subsidiary of Globe Telecom, Ayala, and Ant Financial. Avery took up Management Information Systems in Ateneo de Manila University and was a founding member of User Experience Society--the first student-led UX organization in the Philippines that educates the next generation of design leaders. As a student, he was able take on UX and Product Design internships in Globe Telecom, Apical Design, and OnlineJobs.ph.

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Alexis Collado
025: The UX Evangelist

Ely Apao is a Customer Experience Manager at JG Summit Holdings. He founded UX Philippinesa non-profit organization that hosts the Philippines' largest community of individuals passionate about the realm of User Experience. The organization aims to help spread awareness and raise the bar for design practices all over the Philippines. Previously, he also held UX roles at companies like OLX and US Auto Parts as a UX and Product Development  Manager.

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Alexis Collado
024: Microcopy Queen

Niaw de Leon is the author of Microcopy and co-founder of Cognible, a design consultancy that helps startups, IT firms, and development teams nail the right language and interactions to make sexy apps that sell. Starting out as an enterprise web developer at  a CMMI Level 5 IT firm, she’s been a trainer, RFP writer, and product marketing manager until she found herself in the passionate embrace of interaction design and UX writing.

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Alexis Collado
023: Google Sprint Master

Chrys Francisco Laguitao is a Senior UX Designer at Google currently based in Zurich, Switzerland. She has designed for both consumer and enterprise products such as Google Flights, Assistant, and AdWords. Her career journey has taken her from being an IT Associate Manager in P&G in Manila, to taking up Master's in Human-Computer Interaction at Carnegie Mellon University abroad, and finally pursuing her aspiration of becoming a UX Designer at Google.

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Alexis Collado
022: T-Shirt Magnate

AJ Dimarucot is a self-taught graphic designer who is known for his iconic work on t-shirts--having designed for brands like Nike, Jordan Brand, Adidas, to a multitude of independent brands. His work has delivered millions of dollars worth of sales all over the world. He has designed officially-licensed tees for athletes in the NFL, MLB, and the NBA, as well as for properties like Coca-Cola, Star Wars, and Marvel. From US to Japan to his hometown of Manila, his t-shirt designs are worn all over the world.

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Alexis Collado
021: The UX Consultant

Tisha Ibasco is the Experience Design Lead at Accenture, helping build the capability of UX in the Philippines. She leads a team of 20 designers based in Manila and Cebu. Before that, she was a Product Design Lead at Stratpoint. As an experience designer, she likes to dive deep into her projects and its uncertainties to help design thoughtful products. She puts considerable thought in understanding and modelling user and business needs to make product ideas happen.

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Alexis Collado
020: The Originator

Dan Matutina is a graphic designer and illustrator. He is a founding partner at Plus63 Design Co. and the Hydra Design Group. He has worked on projects for brands such as Apple, Google, Microsoft, Pinterest, Airbnb, Samsung, WIRED Magazine, Fast Co., Wallpaper*, The Guardian, The Wall Street Journal, Coca-Cola, Havaianas, Heineken, Uniqlo to name a few. At Plus63 Design Co., he develops graphic design identities and systems for brands.

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Alexis Collado
019: The Design Educator

Tata Yap is a creative director for digital agency, Code and Theory Manila; working with clients like Doctors Without Borders (MSF.org), the World Health Organisation, C40 Cities, and the International Crisis Group. She works to teach, and teaches to work, juggling her roles with 8 years of being a lecturer of type, web and graphic design at the Ateneo de Manila University where her students are always a source of  optimism, inspiration, and energy.

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Alexis Collado
018: Multidimensional CXO

Denise Haak is the Chief Experience Officer at QUIDDITY, an end-to-end User Experience design and consultancy firm with clients like CebuPacific GetGo, Banco De Oro, and the Department of Trade and Industry. She was previously at Google as an Agency Business Lead and also worked as part of the inaugural team that launched the Google Philippines office. She was the Founder and Managing Director of ALT:ENGINE, and worked at the top ad agencies in the country.

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017: Design Detective

I talked to Birdie Salva, the co-founder and general manager of Curiosity, a Manila-based design research agency. He currently leads user-centered research projects for companies like Globe, Sun Life Financial, and Ayala Corporation. He has been part of an industrial design startup, a brand manager for L'Oreal Philippines, and a lecturer in Ateneo de Manila University. As an avid gamer, he’s now trying his hand in game design.

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Alexis Collado
016: The Creative Partner

I interviewed JP de Guzman, the Chief Creative of Frost Design. He is an entrepreneur by heart, a full-time life student by day, and now a father of four. He led various creative projects from top local and global organizations like International Organization on Migration (IOM), Globe Telecoms, Asian Institute of Management, AboitizLand, TV5, and Solar Network.

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Alexis Collado
015: CX Champion

I interviewed Michael Dela Cruz, affectionately known by his peers as “Miggy,” is the former Director of Customer Experience Design at Globe Telecom, the leading telecommunications company in the Philippines. His professional experience in Globe lasted 10 years, starting from his humble beginnings as an intern back in 2007 and management trainee in 2008.

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Alexis Collado
014: CSS Avatar

I interviewed Samantha Rose Cruz, Senior UI Designer at Effective Digital. She has held roles as a Product Designer and Front-end Developer working at Make Technology by Ace Saatchi & Saatchi, Challonge at SplitmediaLabs, and Proudcloud. She is the founder and community manager of ManilaCSS, an organization aiming to promote the latest CSS practices.

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Alexis Collado
013: Supersaiyan Designer

I talked to Aldrich Tan, the Design Director and Co-founder of Vessel Innovation Design Group. He previously held Design Roles at Remitly, Getty Images, Artefact, and IMS Health. His design journey has taken him to the US and Canada, before he decided to go back to the Philippines to build impactful startups, design cultures, and mindsets, while mentoring younger designers.

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Alexis Collado
012: Relevance Machine

I talked to Angela Obias-Tuban, Design Strategy Lead at Metrobank. She has been a quantitative research analyst, qualitative researcher, User Experience Design manager, digital strategist and teacher over her 12-year career. Now, she turns her focus onto banking, plus learning how to parent.

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Alexis Collado
011: Hong Kong Hustler

I talked to Marianne Ho, a Hong Kong-based UX Designer reimagining the way people think about money at HSBC. She previously held design roles at Cathay Pacific, L3 Bioinformatics, On-Off Design Technology, and Save22. In her spare time, she enjoys discussing about culture, identity and being a plant lady. 

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Alexis Collado
010: Design Voyager

I talked to Mika Aldaba, an international design consultant with experience doing branding, web design, UX consulting and data visualization for clients in Asia, Europe and the US. She has given talks on design in Manila, Singapore, Montreal and Vienna. Being passionate about world issues, she brings her global perspective into her craft.

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Alexis Collado
009: Design Community Pioneer

I talked to Sophia Lucero, the co-founder and president of the Philippine Web Designers Organization, a volunteer grassroots group that organises the Form Function & Class conference, plus other activities that nurture the local community. When she’s not busy organizing, her actual day job is crafting interfaces and writing front-end code as an independent consultant for local and foreign companies.

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Alexis Collado
008: The Podcast Designer

I interviewed James Cabrera, a self-taught User-Centered Visual Designer formally educated in Math and Physics. He is currently the Design Director at Gimlet Media, having previously held design roles at Refinery29, Say Media, and Foot Locker, Inc. He has also given talks at various design conferences across the world.

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Alexis Collado