099: The Typewalker

The Typewalker

Lloyd Zapanta (@lloydiecat)

Lloyd Zapanta—known online as @lloydiecat—is a multidisciplinary artist, type designer, and civic creative based in Metro Manila. He’s the CLM Creatives Lead at GoTyme Bank, where he shapes how customers experience the brand across digital touchpoints. Outside of work, he’s known for his Baybayin fonts, community-driven typewalks, and sharp critiques of bad public design—like his viral redesign of the MRT-3 wayfinding system. He also serves as a pro-bono art director at Novice, a platform for up-and-coming Filipino creatives.

In this episode, we talk about how bad signage makes cities harder to live in, what good type can do for public life, and why Filipino design needs to start with clarity, empathy, and everyday people in mind.

Shownotes

Lloyd’s IG - https://www.instagram.com/lloydiecat/