038: Design Ninja

Vj Francisco is the Head of Experience Design for NuWorks Interactive Labs. He brings with him 12+ years of design experience and expertise in design leadership, usability analysis and human-centered design. An experience strategist by practice, his most recent stint before joining NuWorks was with Globe Telecom where he was also the Head of Experience Design. There he championed human-centricity while using design thinking as a method. Prior to this, he has assumed design  leadership roles at Hewlett Packard (HP) and Citibank.

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037: Accessibility Specialist

Mikey Ilagan is a Product Manager on the Comcast Accessibility Team. He's spent the past decade building digital experiences using a lifetime of passion for technology. He is a former web designer and frontend developer. He's spent his career working in and around his hometown, Philadelphia, PA, USA. Today, he uses a diverse background to work with product teams to ensure Xfinity's offerings are usable and well-designed for customers using assistive technology. Mikey is also a co-organizer of the Philly Accessibility Meetup.

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036: Design Cruiser

Tari Rosario is the Lead UX Product Designer for Sprout Solutions, where she designs for HR and Payroll software systems. Previously, she held UX Designer positions in various startups before finding her love for research upon entering On-Off Group, where she worked as a Lead Experience Strategist. She graduated with a degree of BFA Information Design from the Ateneo de Manila University and spent her Junior Term Abroad in the National University of Singapore.

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035: Branding Sorcerer

Jiggy Villanueva is a fresh Management Information Systems graduate from Ateneo de Manila University. For the past year, he served as the Executive Vice President of User Experience Society, the first student-led UX organization in the Philippines. He also led the branding team of JFFC, the biggest student web design conference in Asia. He interned as a UX Designer for companies like Make Technology and Kalibrr. In a few months, he will return to Kalibrr, as an Associate Product Designer.

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034: Legal Design Whiz

Aris Acoba is a product designer and developer. He is currently the Head of Design at LawAdvisor, a legal technology company founded in Australia. He has been tumbling around Manila, Melbourne, and London, designing legal tech enterprise solutions. He has worked with companies like Mashup Garage, IdeasXMachina, Toyota Philippines, PAREF Southridge School, Lorenzana Food Corporation, and Eastwest Banking Corporation. He held positions in various industries such as banking, advertising, and currently startups.

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033: Design Cook

Paul Sabandal is the Head of Product Development at Qwikwire, a multi-awarded startup that provides cross-border payment solutions for real-estate — they handle international online payments for clients AyalaLand, Century Properties, Double Dragon and other top real-estate companies in the Philippines. He leads the end-to-end processes related to product discovery.

He also co-founded Figma Philippines, helping teach the collaborative design tool Figma through meet-ups for the community.

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032: The Front-end Designer

Chi Señires is a UI/UX Designer at TrueMoney Philippines, where she designs products to help the underbanked and underserved in our country. When not doing design work, she does front-end web development. Before graduating with a degree in Computer Science in 2016, she co-founded User Experience Society, the first student-led UX organization in the Philippines. She also served as the Associate Vice President for Publication at the Computer Society of the Ateneo, the home organization for Computer Science majors.

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031: Experience Engineer

Charz Mendoza is the Head of User Experience at Mynt. His main responsibility is to ensure the products and services of GCash deliver good user experience across all its channels. Previously, he was a Co-founder and Chief Experience Officer of B3Solutions. Before that, he was an Experience Design Specialist at Smart. He also held design and copywriting roles at top ad agencies like Publicis Groupe, Mc   cann Worldgroup, and Ogilvy & Mather.

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030: The Design Master

Paolo Malabuyo is a Director of User Experience for YouTube Advertising at Google, where he leads an international team of designers and researchers responsible for enabling a healthy ecosystem for YouTube and its billions of users worldwide, and an Adjunct Professor at Carnegie Mellon University Silicon Valley, where he teaches a graduate-level course on Human-Computer Interaction & User Experience. He has led Product UX teams at Netflix, Mercedes-Benz, Zynga, Xbox, and more.

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029: Inclusive Design Advocate

Job Buenazedacruz is a graphic designer at Canva. She’s the founder of Inclusive PH, a small online community of professionals who want to share and learn more about inclusive practices in different fields like design, engineering, copywriting, education, and medicine. She’s also a design consultant with two design firms: CIA Bootleg Manila and Godmother PH. She handles design research, design strategy, experience design, branding, and Industrial Design projects.

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028: Productivity Architect

Brian Tan is a UI/UX designer and merit scholar from the Ateneo De Manila University. He’s about to graduate in June with a degree in IT Entrepreneurship. Brian has done 6 internships already, including being a Product Design Intern at Kalibrr and a UI/UX Apprentice at Stampede, a Malaysian UX agency. He’s also the co-creator of HangTime, a web app built to help students compare class schedules. Brian is currently applying for design roles at tech companies and plans to start working later this year.

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027: Content Design Wizard

Jasmine Ty is a seasoned UX content strategist and marketing copywriter with over a decade of experience working in Silicon Valley. She has worked at small startups like JustAnswer to big brands like Gap and Facebook. Her expertise includes finding brand voice and tone, marketing, e-commerce, UX, and machine learning. Soon, Jasmine will be joining Netflix as a Content Designer.

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026: The Design Enthusiast

Avery Si is a UI/UX Designer in Mynt — a subsidiary of Globe Telecom, Ayala, and Ant Financial. Avery took up Management Information Systems in Ateneo de Manila University and was a founding member of User Experience Society--the first student-led UX organization in the Philippines that educates the next generation of design leaders. As a student, he was able take on UX and Product Design internships in Globe Telecom, Apical Design, and OnlineJobs.ph.

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025: The UX Evangelist

Ely Apao is a Customer Experience Manager at JG Summit Holdings. He founded UX Philippinesa non-profit organization that hosts the Philippines' largest community of individuals passionate about the realm of User Experience. The organization aims to help spread awareness and raise the bar for design practices all over the Philippines. Previously, he also held UX roles at companies like OLX and US Auto Parts as a UX and Product Development  Manager.

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024: Microcopy Queen

Niaw de Leon is the author of Microcopy and co-founder of Cognible, a design consultancy that helps startups, IT firms, and development teams nail the right language and interactions to make sexy apps that sell. Starting out as an enterprise web developer at  a CMMI Level 5 IT firm, she’s been a trainer, RFP writer, and product marketing manager until she found herself in the passionate embrace of interaction design and UX writing.

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023: Google Sprint Master

Chrys Francisco Laguitao is a Senior UX Designer at Google currently based in Zurich, Switzerland. She has designed for both consumer and enterprise products such as Google Flights, Assistant, and AdWords. Her career journey has taken her from being an IT Associate Manager in P&G in Manila, to taking up Master's in Human-Computer Interaction at Carnegie Mellon University abroad, and finally pursuing her aspiration of becoming a UX Designer at Google.

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022: T-Shirt Magnate

AJ Dimarucot is a self-taught graphic designer who is known for his iconic work on t-shirts--having designed for brands like Nike, Jordan Brand, Adidas, to a multitude of independent brands. His work has delivered millions of dollars worth of sales all over the world. He has designed officially-licensed tees for athletes in the NFL, MLB, and the NBA, as well as for properties like Coca-Cola, Star Wars, and Marvel. From US to Japan to his hometown of Manila, his t-shirt designs are worn all over the world.

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021: The UX Consultant

Tisha Ibasco is the Experience Design Lead at Accenture, helping build the capability of UX in the Philippines. She leads a team of 20 designers based in Manila and Cebu. Before that, she was a Product Design Lead at Stratpoint. As an experience designer, she likes to dive deep into her projects and its uncertainties to help design thoughtful products. She puts considerable thought in understanding and modelling user and business needs to make product ideas happen.

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020: The Originator

Dan Matutina is a graphic designer and illustrator. He is a founding partner at Plus63 Design Co. and the Hydra Design Group. He has worked on projects for brands such as Apple, Google, Microsoft, Pinterest, Airbnb, Samsung, WIRED Magazine, Fast Co., Wallpaper*, The Guardian, The Wall Street Journal, Coca-Cola, Havaianas, Heineken, Uniqlo to name a few. At Plus63 Design Co., he develops graphic design identities and systems for brands.

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019: The Design Educator

Tata Yap is a creative director for digital agency, Code and Theory Manila; working with clients like Doctors Without Borders (MSF.org), the World Health Organisation, C40 Cities, and the International Crisis Group. She works to teach, and teaches to work, juggling her roles with 8 years of being a lecturer of type, web and graphic design at the Ateneo de Manila University where her students are always a source of  optimism, inspiration, and energy.

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